Showing posts with label Automotive. Show all posts
Showing posts with label Automotive. Show all posts

Sunday, March 25, 2012

Download your very own 2012 Toyota Camry Brochure!

 
With each day bringing new advancements to the way we live and work,
shouldn’t your car be advanced too? Meet the reinvented 2012 Toyota Camry,
the car designed to fit you and your 21st century lifestyle. You’re no doubt
familiar with Camry; it’s America’s best-selling car. And over the past 25 years,
it’s become the standard for quality. In fact, 90% of all Camrys sold in the last
15 years are still on the road. With such remarkable acclaim, you might expect
us to rest on our laurels. We didn’t. Camry is more luxurious, with a redesigned
interior. It’s now available with new multimedia systems. And the Camry Hybrid
LE now offers an estimated 43 city mpg. Quite simply, the 2012 Camry is what
you’ve come to expect from this legendary sedan. The reinvented Camry is
ready. Are you?

Experience the 2012 Camry for yourself at Vann York Toyota!  Serving Greensboro, High Point, Winston-Salem, and beyond!

Tuesday, May 18, 2010

March 2010 Internet Sales for Toyota


Its been awhile since I have been able to post so I have some catching up to do. I recently returned from the 8th annual Digital Dealer Conference in Orlando Florida as a guest of Reynolds Web Solutions. I am glad to have them on our team. They are the best! I will post more about them soon. I have also been taking on line courses to improve my skills for html. As our Internet Department grows I am finding myself having to learn more on a daily basis just to keep up. I am excited about whats in store concerning Internet Marketing, Website maintenance, and our Internet process.


Below are our stats for March & April 2010...


For March 2010, we had 75 internet deals close.



  • 55 directly through email as 1st contact

  • 5 as phone 1st contact

  • 15 as walk in 1st contact with coupon

Of the 55 closed email leads



  • 39 where sold within 5 days of lead submission.

  • 2 closed within 6 to 10 days.

  • 10 from 10 to 15 days.

  • 4 Took from 31 - 60 days.

For April 2010 we had 70 internet deals closed
28 of the closed deals came from walk in with Internet ad, Internet coupon or Internet phone calls.



  • Of the 42 closed email leads

  • 37 where sold within 5 days of lead submission.

  • 3 closed within 6 to 10 days.

  • 2 closed within 6 to 10 days.

  • none took over 60 days

A great deal of our success at Toyota is that Bryan, Charles, Damaris & the entire Management. They works to make sure the internet customer is treated as a top priority. They work with the sales staff help listen and respond to customers questions and concerns. Timely & relevant response is a must. It only takes one click to turn us off.


This is not an advertisement for Vann York Toyota, but only an example that it takes everyone in management and sales to establish an effective internet department.

The first 5 days of follow up emails coupled with phone calls to the customer are critical to our internet strategy.

According to J.D Powers, Cobalt and R.L Polk between
1. 76% - 83% of New Car buyers use the Internet when shopping for a new car
2. 79% used the internet to research the dealership.
3. Most people researched and determined which vehicles they would buy from 6 weeks to 3 months before they submitted their first online lead.
The point is that by the time they submitted their 1st lead to a dealership, many where already past the research phase and close to the purchasing stage
According to Cobalt’s 2008 automotive eShopper Experience Study: Results showed of the leads that closed:
24% Within 10 days of lead submission
43% Within 30 days of lead submission
25% 31 - 90 days
32% 91 - 120 days
· The longer a lead remains unsold, the more likely it is to convert to a used vehicle.
Southeast Toyota did a PLS Survey to tell us about where they shopped (in addition to where they bought) and how far down the purchase funnel they got before rejecting and going somewhere else.
Location and Availability where among the top 2 reasons they chose or rejected the dealership. Honda & Mitsubishi reported from their research that 80% of internet shoppers purchase from with in a 20 mile radius of the dealership. According to SET...Other reasons customers did not purchase from a particular dealership that THEY SELECTED TO SHOP WHERE AS FOLLOWS...
Rejecters who contact by email (2,298 customers):
#3 reason for rejecting: Didn’t follow up with me (13%)
#4 reason for rejecting: Poor use of my time (10%)
#5 reason for rejecting: Wouldn’t provide a price (7%)
I am sending this information to each Internet Manager as well as every General & New & Used Sales Manager to help make sure our response (Quality of Response & Time) and follow up are at the top of everyone's priority for internet clients. It will take more than just relying on the Internet Managers to bring a deal to the desk. Follow - up & our process is the key to our growth.


Look forward to our next post,


Rick Campbell

Sunday, February 28, 2010

Biography of Mr Vann York


Mr. Vann York
Chairman,

Vann York Auto Group


A lifetime of experience


Vann York started his career at General Motors Acceptance Corporation (GMAC) and then in 1968 joined his father-in-law at a small Chevrolet dealership in Pilot Mountain, NC. In 1971, he and wife Ann purchased a Pontiac dealership in his hometown, High Point, NC. Vann York Pontiac, originally at the corner of Montlieu and Main Streets, became the cornerstone of the Vann York Auto Group. His son, Greg York, joined the business in 1987, and together over the years the Yorks added ten franchises: Honda, Isuzu, Fiat, Toyota, Buick, GMC, Nissan ,Chevrolet, Cadillac, and Mitsubishi. Today the Vann York Auto Group operates four dealerships representing ten brands.


Excellence in every franchise
Under Vann York's leadership, the dealerships have thrived. Early on, the organization developed and has maintained a stellar reputation that comes from decades of "building relationships that last," as Vann York says. Vann York Auto Group has been named the Best Area Auto Dealer in the High Point Enterprise Newspaper Readers' Poll every year since the poll began in 2003.


Vann York Auto Group receives high praise not only from its loyal customer base, but also from its franchise organizations, community partners, and trade groups.
This recognition from the franchisors includes:
  • Honda Presidents' Partners in Excellence Award: 1996-2007
  • Toyota President's Award: 1995, 2003 ,2008
  • Nissan Owner's First Award: 2006, 2007, 2008,
  • Pontiac Masters: 17 years,
  • GM Mark of Excellence: 1991, 1992 ,2001, 2003, 2005, 2006, 2007
  • GM Leaders of Distinction: 2001, 2002, 2005
In addition, the North Carolina Automobile Dealers Association presented Vann York with a Lifetime Achievement Award, its highest honor, at a gala dinner in his honor in June, 2009.

At a Duke Fuqua School of Business symposium, the Vann York Auto Group was named the Family Business of the year in 1996.

Community Leadership
Vann York's involvement in his community is not limited to his business enterprise. Through his career, he has served his hometown, High Point, and his home state of North Carolina. The work that he and his employees have done on behalf of the United Way exemplifies this leadership. As longtime participants in the campaign,Vann York Auto Group sought to increase its involvement - and now donates a car to each annual campaign. Local High Point workers who contribute to the United Way have a chance to win the car during a final event at a Vann York dealership. In addition, the York’s have worked raising large donations in the community and organizing United Way campaign events. The United Way has recognized this commitment, awarding the York’s the Tocqueville Society Award, the Chairman's Award for Campaign Excellence, and the Eagle Award for Campaign Excellence.

Mr. York's community involvement has also included serving in a leadership role in the following organizations:
High Point Bank, Board of Directors, 18years
  • High Point Regional Hospital, Board of Directors
  • High Point Open Door Ministry, Board of Directors
  • Greensboro Urban Ministry, Board of Directors, founding member and chairman, 1968
  • Duke University Divinity School, Board of Visitors
  • Duke University, Parents' Committee Leadership Fund
  • High Point University, Board of Trustees
  • Macedonia Family Resource Center, variety of roles
  • Wesley Memorial United Methodist Church, variety of roles
  • High Point YMCA, Board of Directors
  • Executive Council of the Uwharrie Council of Boy Scouts
  • Westchester Academy, Board of Directors, Vice Chairman

What's Next
Though Mr. York is approaching his sixth decade in the car business, he has no plans for retiring-from anything. He refers any doubters to his workout buddies who watch him burn up an elliptical machine three times a week --or to the men who accompanied him on a mission trip to Belize last year.

Mr. York's goals for the next decade include: continuing to provide his loyal customers the best cars and the best service the world has to offer, doing his part to make High Point a thriving community, and of course, selling you your next car.